hi! i'm samantha :)hi! i'm samantha :)

i'm a hairstylist, wife, and proud mom of two little ones. i've spent the last 10 years behind the chair, falling in love with the creativity, connection, and empowerment that this industry brings.

wild flower foils was created from my own experience as a stylist. after years of working with foils every single day, i wanted to create products that not only perform effortlessly but also make the everyday feel a little more inspiring.

the name wild flower holds a special place in my heart. i've always loved flowers, and my grandmother's name was Florabelle, making this brand a tribute to both her and something i've always found beautiful.

to me, the meaning of a wildflower perfectly represents hairstylists. wildflowers don't need perfect conditions to bloom. they adapt, grow, and stand out in their own unique way. that's exactly what i see in our industry. we are artists, problem solvers, entrepreneurs, caregivers, and creators, bringing beauty into people's lives every single day.

my hope is that every box of wild flower foils reminds you that your work matters, your creativity deserves beautiful tools, and that you're part of a community of people building something meaningful.

thank you for being here. i truly can't wait to be part of your journey.